How do you know if your business has value or not? Is it purely about the bottom line figures or is there more to the perceived value of any business?

Value is very much determined by the individual looking for value and what they believe adds value but across the board, it’s about the business being and offering more to their market and the world than their competitors.

Human beings are luckily all different and have different views on what holds value for them. This provides businesses with a unique opportunity to build their value in the eyes of their market, with such differing views.
Listed below are five possible values that businesses can work on to improve their worth in the world.

Human beings are luckily all different and have different views on what holds value for them. This provides businesses with a unique opportunity to build their value in the eyes of their market, with such differing views.

Listed below are five possible values that businesses can work on to improve their worth in the world.

Authority

This is all about becoming the “expert” or “guru” in the niche or industry. It’s about becoming the best source for relevant, value-adding information and knowledge about your area of speciality, is so much so, that people will automatically default back to your business when asked.

It’s about you immersing yourself in your market and learning everything there is to know about what they need, want or require and then providing the answers.

Speciality

This is all about exclusivity, targeted products and services. Again it’s about knowing your market and what makes them tick; then providing exactly the correct product or service to solve their problems with quality and attention to detail. It’s like the difference between Holiday Inn and Trump Hotels, they both supply accommodation but one specialises and makes sure it provides only the best within their means.

Credibility

A credible business is one that builds trust and loyalty. It’s about being recognised by the industry, your competitors and your customers as being the business of choice in the industry or niche. Your contribution to being the best is acknowledged by the awards you have received and the loyalty of your market and followers.

Reliability

Nothing can replace reliability. This revolves completely around your customers and market – it’s about being customer focussed and you “walking your talk”. It’s about being trusted to do things right and do the right things. Being consistent in your messaging and communication with your market goes a long way in building a sense of reliability.

Charity

This shows that this business places others before themselves. It’s about being involved with the community, it’s about giving back to the world in whatever small way that you can and doing charitable things. This raises your worth in the eyes of not only your market but also the industry and the world.

So, always keep in mind that there are many ways that value can be perceived depending on the life experiences and filters of the individual and that value is not only counted in money but can be added to your business is so many ways. Be open to finding those that resonate with your core values and the values of your business, then work on getting those in place as fast as you can.

Big Business Events coaches can help you add value to your business Рand your business add value to its marketplace. Find out when our next event is taking place here.